Product category:
Computer and Electronic Devices
Brand:
Haier
Target audience:
18-35, consumer have income RM2000-Rm3000 monthly and own a house.
Information:
Haier is the world’s 4th largest white goods manufacturer and one of China’s Top 100 IT Companies. Founded in 1984 (adopted current name in 1992), headquarter in Qingdao, Chairman is Zhang Ruimin
HAIER ELECTRICAL APPLIANCES (MALAYSIA) SDN. BHD.
Headquarter and Showroom:
No. 1, Jalan Industrial PBP 3,
Perindustrian Pusat Bandar Puchong,
47100 Puchong, Selangor.
Market situation:
Haier main competitors are Panasonic, Samsung and Hitachi.
Issues or problem:
-Consumers purchasing attitude about Malaysia, just because Haier is a China company product consumer automatic will refuse tobuy.
- The price is much cheaper than other brand and has the same quality as other brands. But still fail to win customers heart even though the price is cheaper.
Ideas or concepts:
-Promote the price cheaper but have the same quality as other. Promote with road show or exhibition.
-Redesign the packaging to look more convincing product.
References:
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